Americana :: Lester Beall’s Iconic Poster Series for the REA


Few designers have had such an impact on the development of my taste and style as Lester Beall. He is a giant in the history of design, particularly in American design. He created a voice for pre-WWII America with his development of modernist design that became so prevalent.

On this 4th of July, I realized that his work exudes Americana, the themes of patriotism and progress, which are especially captured in his poster series for the Rural Electrification Administration. Charged with spreading the word about the coming technology to rural communities, Beall utilizes bold colors and simple shapes to communicate as clearly as possible with as little as possible, representing light, running water, and the radio.

Have a splendid Independence Day—for my American readers. And regardless of which nation you call home, appreciate how this artist was able to capture the sentiment and context of his own.


>> Learn more about Lester Beall at


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