Rebranding of a Brazilian Luxury Motel


This branding is a collaboration between Niramekko, Piau, and Rodrigo Saiani. It is simple and beautiful, grounded on smooth triangles that are apparent throughout this comprehensive identity for a Brazilian Luxury Motel.

“For 20 years, Côncavo e Convexo has been one of São Paulo most traditional Motels (known in Brazil as “love hotels”). In 2012, they decided to remodel the facade and suites to cater to a more sophisticaded public. They hired top brazilian architects Francisco Calio and Fabiola Fera for the architecture + interior design. Niramekko’s job was to translate the architect’s concept into an elegant and upscale brand and to apply it to every point of contact throughout the guests’ experience. ”

mg_lush1mg_lush4mg_lush6 mg_lush7 mg_lush8

>> See more of Niramekko’s work at
>> See more of Rodrigo Saiani’s work at


One thought on “Rebranding of a Brazilian Luxury Motel

  1. I’m curious to find out what blog system you have been utilizing?
    I’m experiencing some minor security problems with my latest
    website and I would like to find something more safe.
    Do you have any suggestions?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s