Rebranding of a Brazilian Luxury Motel

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This branding is a collaboration between Niramekko, Piau, and Rodrigo Saiani. It is simple and beautiful, grounded on smooth triangles that are apparent throughout this comprehensive identity for a Brazilian Luxury Motel.

“For 20 years, Côncavo e Convexo has been one of São Paulo most traditional Motels (known in Brazil as “love hotels”). In 2012, they decided to remodel the facade and suites to cater to a more sophisticaded public. They hired top brazilian architects Francisco Calio and Fabiola Fera for the architecture + interior design. Niramekko’s job was to translate the architect’s concept into an elegant and upscale brand and to apply it to every point of contact throughout the guests’ experience. ”

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>> See more of Niramekko’s work at niramekko.com.br.
>> See more of Rodrigo Saiani’s work at plau.co.

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One thought on “Rebranding of a Brazilian Luxury Motel

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